2020 In-Depth Election Impact

Better targeting through machine learning and always-on data collection

The science: personalized surveys and telemetry data

Correlation of PredictWise support scores
Self-reported concerns about COVID among Republicans scoring low and high on the PredictWise behavioral COVID concern score

Platform-independent technology

MAID-based audiences

Ad performance in Ohio — Facebook vs. Programmatic/PredictWise

Measuring impact

Treatment effect in Trump vote for 2016 Trump voters in PA targeted based on PredictWise Audiences
Comparing click-through rates across PredictWise audiences (generic, environmentalists) and creatives (generic, nature); *statistically significant

What’s next



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PredictWise provides completely tailored audiences helping clients activate and grow their core targets